OUR STORY

The path to a low carbon economy & why carbon tracking matters…

The science is unquestionable, humans are altering Earth’s climate at a fast pace. In the past 60 years, CO2 (carbon dioxide) in the atmosphere has increased 100 times faster than it did during the end of the last ice age. By adding more CO2 to the atmosphere, we have supercharged the natural greenhouse effect, causing global temperature to rise to something many describe as a tipping point.

So let’s talk about the elephant in the room…
Carbon emissions.

On average, one person in Europe is responsible for the release of around 6 tonnes of CO2 into the atmosphere each year. When looking at the US, this comes all the way up to an average of 14 tonnes of CO2 per person and year.

What can 1 tonne of CO2 look like?

Months of eating a vegan diet

Months of eating a meat heavy diet

flight from Paris to New York

train journeys from London to Edinburgh

cotton T-shirts

hours of streaming Netlifx

In order to maintain a habitable planet, we must adapt our economy and financial infrastructure to reduce our net carbon emissions to zero before 2050.

Everything we buy has an environmental footprint; with the right tools we can track and report on it.

Connect Earth was founded upon the belief that actionable, high-quality carbon emissions data wasn’t accessible to most businesses and individuals. Being unable to measure and reduce carbon emissions isn’t just an environmental question for consumers and businesses anymore, it’s also a financial question. Regulation and legislative changes make it increasingly important for consumers and businesses to understand how they can reduce their emissions, and as a result also reduce their financial risk.

With that in mind, our two founders built an API toolkit that uses merchant-level data accuracy to measure the carbon footprint of any purchase. Our vision is that consumers and companies should get access to the toolkits they need at low cost or no cost to proactively reduce their carbon emissions, directly within the software they use every day.

Our carbon tracking technology helps financial institutions and ClimateTechs support their customers to make more conscious spending decisions. Information empowers action – we therefore pledge to continue innovating viable solutions that respond to the environmental sustainability needs of ever changing markets. 

OUR STORY

Where we’re heading…

Through connection and collaboration, we can empower consumers and businesses to make more eco-conscious decisions. Together, we can encourage a faster transition towards a low carbon economy.

OUR MISSION

Our roadmap…

We want to empower consumers and companies to make sustainable choices; with our carbon tracking technology, we can bridge the gap between intent, knowledge and action. Using our technology, financial institutions and Fintech companies can measure and reduce the carbon footprint of their customers.

OUR VALUES

What we stand for…

Customer-first approach

We think about our clients and their customers in everything that we do and shape our work with their experience in mind.

Communicate openly

We are clear and honest in the way we communicate. Transparency is crucial.

Show support and empathy

We support our colleagues where we can. We show empathy in difficult situations.

Don’t hesitate to disagree and challenge

Without challenges and disagreement, rapid disruption and innovation aren’t possible. When disagreeing, we raise it in a respectful manner.

Take responsibility

Our work represents the company and has an impact on everyone on the team. We take responsibility not just for ourselves but also for our colleagues.

Growth mindset

We orientate ourselves towards people that we look up to. We strive for the best, dream big and execute fast.

Take a step back before you make the leap

Before making a decision, we take a step back to reassess the decision. We sleep on big ideas - often, things become much clearer the next day.

Do work you are proud of

Given any situation, we do work that we are proud of. We deliver high-quality products that we would like to receive as a customer.

Customer-first approach

We think about our clients and their customers in everything that we do and shape our work with their experience in mind.

Communicate openly

We are clear and honest in the way we communicate. Transparency is crucial.

Show support and empathy

We support our colleagues where we can. We show empathy in difficult situations.

Don’t hesitate to disagree and challenge

Without challenges and disagreement, rapid disruption and innovation aren’t possible. When disagreeing, we raise it in a respectful manner.

Take responsibility

Our work represents the company and has an impact on everyone on the team. We take responsibility not just for ourselves but also for our colleagues.

Growth mindset

We orientate ourselves towards people that we look up to. We strive for the best, dream big and execute fast.

Take a step back before you make the leap

Before making a decision, we take a step back to reassess the decision. We sleep on big ideas - often, things become much clearer the next day.

Do work you are proud of

Given any situation, we do work that we are proud of. We deliver high-quality products that we would like to receive as a customer.