Turn carbon data into customer loyalty

    Carbon transparency not only aligns with your values, it can be a growth lever too. By embedding Connect Earth into your digital channels, you can differentiate in a crowded market, build deeper relationships with your customers, and drive measurable impact across both sustainability and revenue goals.

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    New · Emirates NBD

    Emirates NBD launches Green Pulse, built with Connect Earth

    Nearly two million ENBD X customers can now see the carbon footprint behind their everyday spending, right in the app they already use. Watch the campaign that introduced it.

    ~2M
    Retail customers reached with in-app carbon insights
    Watch on LinkedIn
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    Retail banking

    Carbon insight inside everyday banking

    Sustainability is no longer a side message for retail banks. Embedding carbon insights into your digital experience helps you win and retain climate-conscious customers, boost engagement for your entire customer base, and grow deposits.

    Capabilities

    What carbon insight does for a bank

    Attract and retain the next generation of customers

    Climate-conscious customers want to see their impact - offering emissions insights keeps them engaged and aligned with your brand. For everyone else, our cost-savings features present powerful ways that green changes to their home and lifestyle can save them money today. By embedding these insights in everyday banking, you show every customer that you understand what matters. Positioning your bank as a trusted, future-ready partner.

    Why choose Connect Earth for retail banking

    Gold standard emissions data

    We use industry leading emissions models, and carefully extend them for transaction data, by factoring in things like region-specific taxes, inflation, and other pricing factors. Our approach meets the strictest regulatory expectations and continuously improves. We track and continuously work towards lowering uncertainty, giving you and your customers data foundations you can build on.

    Task specific AI-tools

    We use artificial intelligence to categorise data more accurately, identify opportunities faster, and serve smarter experiences across large customer bases. What once required hours of manual work can now be done with consistency, quality, and scale.

    Pre-built content for fast personalisation

    We provide the content and logic needed to make carbon engagement work. With built in recommendations, tips, comparisons, and guidance tailored to each customer, you can launch high impact journeys faster and with less effort than our competition.

    Smarter ways to collect customer data

    When more input is needed, our data capture tools are simple and seamless. Customers can provide lifestyle or business information through intuitive interfaces that respect privacy and feel native to your brand. The result is more accurate emissions data, more personalised experiences, and more data for your bank, without adding friction.

    FAQs

    What are carbon emissions (CO2 emissions)?
    CO2 is recognised as the primary greenhouse gas emitted through human activities. CO2 emissions stem from the burning of fossil fuels and the manufacture of cement. In our day-to-day lives, they're mainly linked to the energy we consume, the things we buy and the vehicles we drive.
    How do you calculate the CO2e emissions for a transaction?
    We calculate the carbon footprint of your purchases using 'emissions factors' that are specific to the category and region of your purchase. The calculation is: Transaction Amount × Category Emissions Factor. For example: If you spend £20 at a supermarket, we multiply this by the emissions factor of groceries in your specific country (e.g. 2.22 kg CO2e/£) to get an estimated carbon footprint of 9 kg of CO2e.
    How accurate are your CO2e emissions estimates?
    The estimates shown provide a general and approximate indication of the environmental impact associated with your spending. While we strive for accuracy by using industry-standard emission factors and reliable data sources, these estimates are based on broad assumptions and may not account for variations in specific product choices or supply chains.
    Where do you get the data from?
    Category-level data: We collect category-level data through Environmentally-Extended Input-Output Analysis (EEIO) using the latest version of the EXIOBASE database. EXIOBASE is one of the most extensive EEIO models available and enables us to track greenhouse gas emissions throughout global supply chains. Corporate emissions data: We collect the latest reports that companies have published, containing emissions data.
    See more FAQs

    Emirates NBD put carbon intelligence where retail customers actually are: inside the ENBD X app. Working with Connect Earth, they launched Green Pulse, giving nearly two million customers footprint estimates from everyday spending, personalised guidance, and local recommendations to reduce their impact. We provided the data, the methodology, and the team to ship it. The same team is ready to build yours.

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    Built by experts. Trusted by leaders.

    Built as a modern SaaS platform, Connect Earth delivers compliance solutions that grow with your organization. Our cloud-based infrastructure gives you seamless access to emissions insights, regulatory reporting, and sustainability data across your entire operation, without the overhead of traditional enterprise software.

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    Use cases

    A flexible, modular solution to support your business type

    Use case

    Business Banking

    Supporting business banks in enabling their SMEs to measure and report on emissions, plan decarbonisation, and unlock green lending opportunities.

    • Immediate SME engagement
    • Build sustainability maturity at scale
    • Generate financed emissions insights
    • Unlock new green revenue streams
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