by Marketing | Feb 4, 2025 | Blog
You’ve heard of “greenwashing” — when a company makes misleading claims about the environmental benefits of their products, services or initiatives — but what is “greenhushing”? And why is the financial sector particularly susceptible to it? Why Greenhushing Is...
by Marketing | Dec 18, 2024 | Blog
Sixty percent of consumers say their concerns about climate change have increased in the past two years (Bain & Company, 2024). Those concerns influence who they decide to bank with. Neobanks are well-positioned to take advantage in this environment. Growing...
by Marketing | Nov 21, 2024 | Blog
Banks have a crucial role to play in the global effort to decarbonise. Between 2011 and 2021, the proportion of adults with a bank account grew from 51% to 76%. That is about four billion people. Such a potential reach means financial institutions are uniquely...
by Marketing | Oct 23, 2024 | Blog
Financial institutions know that achieving an excellent customer satisfaction score is crucial for longevity and business growth. As such, you may be considering any number of strategies to improve customer happiness, from deploying AI chat to implementing loyalty...
by Marketing | Sep 12, 2024 | Blog
Data localisation: Do spend-based CO2 estimates really change that much between countries? Calculating emissions data between different localities is like comparing apples to apples — in that an apple in New Zealand costs twice as much as an apple in the UK. As with...
by admin | May 7, 2024 | Blog
The conversation around sustainability is intensifying, with SMEs facing both opportunities and challenges in adapting to new environmental standards. Regulatory frameworks like CSRD are prompting businesses to scrutinise their supply chains for emissions compliance...
