OUR STORY
The path to a low carbon economy & why carbon tracking matters…
The science is unquestionable, humans are altering Earth’s climate at a fast pace. In the past 60 years, CO2 (carbon dioxide) in the atmosphere has increased 100 times faster than it did during the end of the last ice age. By adding more CO2 to the atmosphere, we have supercharged the natural greenhouse effect, causing global temperature to rise to something many describe as a tipping point.
So let’s talk about the elephant in the room…
Carbon emissions.
On average, one person in Europe is responsible for the release of around 6 tonnes of CO2 into the atmosphere each year. When looking at the US, this comes all the way up to an average of 15 tonnes of CO2 per person and year.
What can 1 tonne of CO2 look like?
Months of eating a vegan diet
Months of eating a meat heavy diet
flight from Paris to New York
train journeys from London to Edinburgh
cotton T-shirts
hours of streaming Netlifx
In order to maintain a habitable planet, we must adapt our economy and financial infrastructure to reduce our net carbon emissions to zero before 2050.
Everything we buy has an environmental footprint; with the right tools we can track and report on it.
Connect Earth was founded upon the belief that actionable, high-quality carbon emissions data wasn’t accessible to most businesses and individuals. Being unable to measure and reduce carbon emissions isn’t just an environmental question for consumers and businesses anymore, it’s also a financial question. Regulation and legislative changes make it increasingly important for consumers and businesses to understand how they can reduce their emissions, and as a result also reduce their financial risk.
With that in mind, our two founders built an API toolkit to measure the carbon footprint of each spending using transaction data. Our vision is that consumers and companies should get access to the toolkits they need at low cost or no cost to proactively reduce their carbon emissions, directly within the software they use every day.
Our carbon tracking technology helps financial institutions support their customers to make more conscious spending decisions. Information empowers action – we therefore pledge to continue innovating viable solutions that respond to the environmental sustainability needs of ever changing markets.
OUR STORY
Where we’re heading…
Through connection and collaboration, we can empower consumers and businesses to make more eco-conscious decisions. Together, we can encourage a faster transition towards a low carbon economy.
OUR MISSION
Our roadmap…
We want to empower consumers and companies to make sustainable choices; with our carbon tracking technology, we can bridge the gap between intent, knowledge and action. Using our technology, financial institutions and Fintech companies can measure and reduce the carbon footprint of their customers.